Football fans at this weekend's Super Bowl will be greeted by a message against antigay bullying, thanks to a donation to the Gay, Lesbian & Straight Education Network of some huge video billboards.
The GLSEN's "Think Before You Speak" ad campaign, which features Wanda Sykes speaking out against bullying.
GLSEN Executive Director Eliza Byard said in a statement that, "we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of antigay slurs.”
And GLSEN points to research from the Ad Council showing that after a year of the campaign's airing it has already helped curb the use of derogatory phrases such as "that's so gay."
Watch the video below
The GLSEN's "Think Before You Speak" ad campaign, which features Wanda Sykes speaking out against bullying.
GLSEN Executive Director Eliza Byard said in a statement that, "we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of antigay slurs.”
And GLSEN points to research from the Ad Council showing that after a year of the campaign's airing it has already helped curb the use of derogatory phrases such as "that's so gay."
Watch the video below
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