Are You At Risk?
“Each time you sleep with someone, you also sleep with his past.” This is the message chosen by the pharmaceutical company Bristol-Myers Squibb to raise public awareness of risky sexual practices for the second phase of its “One Life” campaign, created by BleuBlancRouge. The goal of this campaign is to raise public awareness in both the gay and straight communities about the risks associated with some sexual behavior, often mistakenly perceived as safe.
| |HIV “
is too often associated with gay men,” said Nancy Lee Jobin, vice-president of BBR’s pharmaceutical division. “We chose a surprisingly creative approach, but it sends a very clear message. This campaign is a reminder that everyone who is sexually active is potentially at risk.”
The campaign includes billboard advertising, print ads in magazines, and the website AreYouAtRisk.ca
. The advertisement shows couples in intimate situations with one person being embraced by the many arms of the partners of the other person.
“We want people to be aware of the risks and to get tested. Many people believe that a cure exists for AIDS
or are simply too scared to get tested,” said Jobin.
When BBR’s “One Life” campaign for Bristol-Myers Squibb launched, they used the Irish rockers U2′s song One as its theme song.
“This is an initiative by our virology department, which markets antiretroviral products,” said Marc Osborne, spokesperson for Bristol-Myers Squibb. “The objective isn’t to sell a product though, but rather a societal prevention campaign, to persuade people to recognize the risks.”
According to Bristol-Myers, last year’s “One Life” campaign helped to increase public awareness about HIV and AIDS
This original article published from http://www.marketingmag.ca
in June 2009. To find out more info on the transmission of HIV/AIDS and the prevention of HIV, please visit our informational webpages.
To find free and confidential STD testing sites in Wake County, please visit our testing page
He Gave Me An STD
Here is a young man that tells it like it is and describes how he got an STD from having unprotected sex with another man that he met via a chat room. He explains the process of how he became infected, what some of the symptoms of the STD were, going to the doctor and exactly how they test for STDs. His message is to wrap it up because you can't tell just by looking at someone if they have an STD. He said he was very lucky because he contacted a curable STD and not an incurable STD like HIV. His message is clear...talk to your sex partners, get tested for STDs and always use a condom! Watch the video blog below!